Finally Ariel! TVC LSS

https://twitter.com/PBBLucky/status/583509700282486784

“Finally Ariel happened to me, one wash clean sa labada for just 7.50” a line from the Ariel TV commercial has caused LSS (Last Song Syndrome) to millions of audiences nationwide. It has trended tremendously by the time it was aired last February of last year, 2015. Who would not be allured by the lively beat and the somewhat funny lines of a detergent commercial? The prominence of the said detergent commercial successfully boomed especially in social media. The song is constantly heard almost everywhere and had been a great source of laughter and entertainment among people.

The company has used a brilliant technique in attracting individuals to not just remember their product but also to persuade them in buying their product-- they used music. Music can make you easily remember lines. Lines are recallable when it has rhythm and tone. Plus, they added a hint of humor to the lines of the song making it remarkable and interesting to the audience. They also had priced the product cheaper to become more affordable to the majority of the Filipinos. 

https://www.youtube.com/watch?v=dIjZImAyoKs 

Ariel is part of the P&G family. P&G, founded by William Procter and James Gamble, stands for Procter & Gamble Co.  It is an American worldwide company of consumer goods.  Out of the seven billion people around the world, P&G serves 4.6 billion of them. That is why P&G became an undeniably strong organization in terms of market and profit.

Seeing women wash clothes while singing the humorous lines such as “Finally Ariel happened to me, ang gaan sa bulsa cause it’s just 7.50” would really capture one’s attention especially to the target market of the company which are mostly women. Not only the women were entertained by the TVC but also children and men.

         

The TVC embody the majority of the Filipinas who are usually the ones making household chores specifically washing clothes as to what the TVC has portrayed. Women having fun while manually washing clothes in the TVC can influence typical Filipinas to also enjoy doing their chore. The scenes in the TVC shows connection to the kind of life they're living causing it to be implanted in their hearts. When they drop by the detergent section in a grocery store, the rhythm of the song would immediately pop out from their mind as they read the label of the Ariel detergent, which signals them to choose and buy Ariel. 

The TVC has really created a big impact to its audiences making it inevitably unforgettable to the people who heard and watched it. Ariel had not only successfully endorsed its product but also had successfully caused laughter and entertainment to Filipinos.