Tuloy Pa Rin

Almost all of us already experienced having heartbreaks, downfalls, rejections, and worst among all is unwanted change. We tend to dislike the feeling of embracing change especially when you already find comfort with what you're used to.

The McDonald's commercial entitled "Tuloy Pa Rin", aired exclusively in the Philippines, is a very striking and heartbreaking advertisement that is severely relatable to many. It is about a girl costumer who was reminded of her breakup by the exact spot where it happened inside the said fast-food chain. Coincidentally, the table was the only one left available for her to eat on. She can't help recall vividly the image of the moment when her tears began to drop and as to how her boyfriend was trying to let go of her grasp and left her. She was used to having him around; but now she is alone and independent.

Instead of embracing the sadness of the change she is undergoing, she chose to be happy and enjoy her food despite of her solitariness. That is why "Tuloy Pa Rin" was the chosen song fitted for that commercial because the message of the song conveyed a similar thought with her situation. They also stated at the end part, "Welcome change with the new Burger McDo" to emphasize their message that we should accept the fact that nothing in this world is constant and that we should be open to let go of what we are used to and of our comfort zone. Losing something can mean having more space for better things to get through, Along with it is the promotion of their new product - the Burger Mcdo.

Drama, romance, love, and heartbreaks are utilized as an effective propaganda to capture the attention, patronage, and sympathy of the mass in this commercial. Also, their other commercials usually include family and relationships. One of those was the Grandma and Granddaughter commercial which showed the bond between the two. Filipinos easily get moved in those kind of scenes where reality is being depicted. Because of that, they would really turn their eyes towards the screen of the television during the commercial and not turn the channel to another.

McDonald's used a very brilliant marketing strategy to promote their product-which made them the world's largest fast-food chain having 36,538 outlets across 119 countries around the globe.

They're definitely assured that Filipinos would surely react to that relatable scene where heartbreaks and relationships are involved. And in consequence, that commercial would really create a great impact to them. Therefore, it would become a huge talk especially in social media. As a result, their newly endorsed product would become known to many.

Not only they would profit from it but they will also be able to create an impression to the audience about their product promoting --aside from food-- love, compassion, care and relationships, in connection to the culture of the Filipino viewers.

-Leeann Mantilla